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And then I saw that sentence emblazoned on the wall. Those who tell the stories rule the world. Those who tell the stories rule the world. It’s a Native American proverb. I’ve used that quote so many times as an introduction for my keynotes. For so many years. I’m finally in front of that wall. I look around, wait for the corridor to be clear, and then I do what I would never have done in any other situation: Take a few selfies. Giuseppe in a selfie in Contently I take selfies, too Three years have passed since then — so many changes.
We have gone through a global pandemic; actually, we’re still not completely out of it. I left that company nearly one year ago. Today I work for a new exciting Martech startup. Same category. Content experiences and storytelling. I’m still fascinated by the France Phone Number Data power of stories, which is probably the reason why I’ve never left this business category. What a Story is Not The intention is not to write about how we can rule the world, but how to be good business storytellers. I will write about stories, storytelling, business narrative. Salman Rushdie, the famous writer, said: “We are storytelling animals.
We are the only creatures on earth that do this unusual thing of telling each other stories in order to understand the kind of the creatures that we are.” So true. Stories fascinate us. They move, excite, provoke, and entertain us. in good and difficult times. But what exactly is a story? Maybe we should start with what a story is not. When a child is born, the first things he needs are care, safety, and love. When those things are met, almost the next thing the child asks for is “tell me a story”. Salman Rushdie A story is not a process. Like a story, a process has a beginning, a middle, and an end.
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