Closing Thoughts Architecture

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Already know this after reading the article about the structure of an advertising campaign on Facebook. In today's article from the "Facebook Advertising for Beginners" series , you will learn how to choose campaign goals to obtain the best results for your company. From previous posts, you already know how to set up an advertising account and configure the Business Manager , and today we will focus on the first stage of an advertising campaign on Facebook.

The campaign goal. The choice of advertising goal determines who your ad will reach. Facebook's algorithms know perfectly well who among us willingly gives out likes and hearts, who watches a lot of videos, who buys a lot online, and who has no qualms phone number list about signing up for newsletters, and optimizes ads with such behavior in mind. First things first. Remember that the goals discussed are only available from the Ads Manager level.



So far you have only used the "promote post" button, now you can see in black and white how many opportunities you missed. Once again, I encourage you to become friends with the manager's panel, you will feel the positive effects of this (often rough) friendship at the company cash register Facebook offers 11 advertising goals divided into 3 categories: I.  brands and is unlikely to bring spectacular results to small businesses.