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A motion designer transforms static images into animated form, creating videos for television, films, advertising, presentations, and YouTube intros. The profession arose at the intersection of fine arts and information technology and has become in demand in many fields of activity over the past 10 years.
What tasks does a motion designer perform:
Animation creation begins with finding an idea, developing a concept, selecting a style and references. Many companies hold brainstorming sessions involving different specialists.
Once the idea is developed and approved, the motion designer begins creating a mood board - a collage of pictures of the future video.
If the graphics in the video are complex, then the task of creating the drawings is transferred to the graphic designer. If it is necessary to make a simple video, then the motion designer himself can work on the pictures.
Then animation and effects are created, the video is almost ready.
The video is then sent to the chief designer or creative social media marketing service manager for approval. If there are any comments, the video is taken back for revision.
Once the video is ready, it is sent to the customer.
Motion design is used in all areas of content production. Animations allow you to clearly and succinctly convey the meaning in a short period of time, they are used in titles, intros, teasers, training videos, advertising. Let's take a closer look at the areas in which motion designers are in demand.
Television. Screensavers, graphics in programs, intro (the initial element of a video).
Cinema. Trailers, titles, credits, teasers, intros.
Advertising. Infographics, promotional materials.
Business. Presentations, reports, infographics.
Education. Educational videos.
Entertainment. Videos for games, events, projects.
The profession is considered quite complex and requires certain knowledge and skills. It is important to have creative thinking, aesthetic taste, artistic abilities, and to be sociable. It is also necessary to know the basics of graphic design, English, and be able to work in programs for processing video and images Adobe After Effects, Adobe Premiere, Adobe Photoshop, Illustrator, Cinema 4D, Autodesk 3DS Max.
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