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Data needs to be the driving force

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發表於 2024-5-15 11:25:02 | 顯示全部樓層 |閱讀模式

Derric uses this field, especially for dynamic ads. Nowadays, I’m using Google’s ‘Final URL’ column and either copy/pasting or exporting all the URLs to check the final destination works. They now have a landing page validation checker built in. The Final URL is the address of the page in your website that people reach when they click your ad. (Source: Google) Incorporate automated QA checks into your process wherever you can. You’ll minimize human error, and might even have some budget left over for a ChatGPT0-piece McNugget.

5. Validate New Ideas With Customer Research These dar BTC Number Data ys,  behind any marketing strategy. It’s a must-have for any business’s growth and success. (If Obi-Wan Kenobi were a marketer, I’m sure he’d want you to use the data force.) But don’t take my word for it. Here’s Google: Even Google reports that leading marketers believe how they apply their data is crucial to success. (Source: Think with Google) Ask any great marketer, and they’ll tell you that they don’t make business decisions without the data to back it.


It’s a best practice, but one we can easily forget. Marc Bitanga, Founder & Managing Director at Discoverable Media, almost committed an epic fail because a key stakeholder of a media company was determined to make a drastic change to their website without the data to support it. The stakeholder thought the change would lead to a big win. Marc, on the other hand, felt like it wasn’t a good idea. Working with his UX team, he conducted research to confirm his hunch.


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