The user mind of Xiaohongshu is to turn the book.

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Drastically take traffic back to the platform, and then use machine learning to accurately and efficiently match and distribute massive amounts of information and people. This enables the reconstruction of people, goods, and places in the commercial field. Under the new operating logic, every business-based traffic is accurately calculated, priced and sold, thereby achieving the matching and balance of content, traffic and commercialization.


The user mind of Xiaohongshu is to turn the book. From a browsing perspective, the browsing Indonesia Phone Number efficiency of graphic content is much higher than that of videos. Video is a new growth point for Xiaohongshu, but the NoteGen community has its own historical baggage. Although videos are popular, we need to maintain the community spirit of the note ecology and cannot be  video-based. Therefore, Xiaohongshu’s current operating strategy needs to strike a balance between notes and videos.







Increase the video volume near the equilibrium point, and once the data starts to fall, call back around that equilibrium point. Let growth return to a steady state. Bilibili was born in the video era, and users watch it like a TV set. This unique user mentality has enabled Station B to have a large number of loyal users on mobile, PC and even OTT terminals. Jiguang big data in January showed that the mobile DAU of Station B was million. A user growth product manager close to Bilibili