5 macro trends that will affect companies by 2025

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After three years of the pandemic, people remain anxious, irritated and dissatisfied with the situation. Other crises, of a social, economic and climate nature, emerged simultaneously with the circumstances of Covid-19 to generate a collective impression of unfavorable feelings. The crises were accompanied by a backdrop of non-stop information. All of this impacts the way of life and consumption patterns of the population and, consequently, companies. The key to getting society and business out of this spiral and moving toward a better 2025, according to Andrea Bell, vice president of consumer insights at WGSN, is the “Age of Imagination.” Therefore, in the next two years, for companies to be successful, they will need to adopt new ways of thinking about culture, innovation, technology and society. The executive presented, in January this year at Retail's Big Show , a session on the most important global 2025, according to Andrea: Macrotrends that will affect companies by. A time with many crises occurring simultaneously Retail companies , according to the executive, are concerned about “polycrises”, which consist of connected and cascading risks that overlap, such as climate change, supply chain interruptions and rising energy and food prices.

In addition to the obstacles already mentioned at the beginning, we are also faced with unemployment, inflation and social injustice. In this sense, Andrea cited the increase in the prevalence of hunger in Brazil as one of the most significant problems currently facing the world. There is a lot of tension in the world today; Activists are vandalizing artwork to draw attention to the climate catastrophe, and 52% of people seeing therapists in Industry Email List the UK report that they cannot sleep. For Andrea Bell, uncertainty does not need to imply anarchy. Instead, it can be a catalyst for long-term change through community engagement and collaborative action that shifts the focus from the individual to the collective. There are valid options, according to the expert, such as the “friendshoring” and “Black Swan” teams, which are designed to analyze risk scenarios and contain expenses in companies.Also according to Gartner, increases in spending on loyalty programs as a proportion of overall marketing budgets are expected for B2B and B2C organizations until 2023. As more companies create and update their loyalty programs, the battle for consumer attention and first-party data will heat up.



The most successful loyalty programs are led by CMOs who see personalization as a key differentiator, taking their strategy beyond transactional benefits. 5. Marketing will be responsible for ethical AI By 2025, Gartner projects that 70% of business CMOs will name responsibility for ethical AI in marketing as one of their top priorities. Marketers increasingly rely on AI and machine learning to maximize campaign success and reduce costs as a result of privacy-related limits on data collection, economic pressures, and advances in AI. Weiss argues that marketing departments are better prepared to evaluate the trust and reputation concerns associated with AI in addition to the improved customer experience it delivers. This means that “the responsibility lies with marketers to deal with the ethical difficulties that AI is generating in their activities” and that “the push to do so must come from the top”. ChatGuru As we saw today, it's critical to ensure your marketing team has everything they need to connect with customers. At the same time, ethical use of technology must be a priority. This is where ChatGuru comes in . Our platform has all the tools necessary for your team and customers to benefit from chatbot automation, while your company complies with the General Data Protection La.