Additionally, you can read our guide to get advice on how to improve it

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Fix internal and external broken links Broken links are also a detriment to the user experience. No one will click on a link that doesn't take them to the page they expected. Broken link data for both internal and external links is available in the site audit report. Fix it by updating the specified URL or deleting the link itself. 20. Discover and fix HTTP links installed on HTTPS pages Although many websites have migrated from HTTP to HTTPS, internal links often still point to HTTP pages. Even if you have set up a redirect and are able to send the user to an HTTPS page, this is an unnecessary redirect. It should be updated as soon as possible. If you only have a small number of links, update them manually in your CMS. However, if it's site-wide (which is a common situation), you'll likely need to update the page templates or make database changes.

If in doubt, consult the developer. 21. Make sure your website is mobile friendly Mobile friendliness is a key element of page experience updates planned for future implementation. However, the Belgium Phone Number Data reason why we emphasize mobile friendliness is that from September 2020 (*) we will begin transitioning to mobile-first indexing for all websites. *Postponed to March 2021 ( Prepare for mobile-first indexing (with a little extra time) ) This means that websites that don't offer a mobile-friendly experience will struggle to gain organic visibility. You can check whether your website is mobile-friendly with Google's mobile-friendly test . 22. Adopt an SEO-friendly URL structure Using an SEO-friendly URL structure makes it easier for search engines to crawl your pages and understand what they're about. Page URLs should be simple and easy to understand.



SEO friendly URLs are as follows:research by Backlinko* shows that short URLs tend to rank higher) *Reference: What we learned about natural search ranking factors after analyzing 11.8 million search results 23. Add structured data As Google continues to build out the Semantic Web, structured data markup is becoming increasingly valuable. If you aren't already using structured data, it's time to implement it. Schema.org's vocabulary includes many structured data formats, including people, places, organizations, local businesses, reviews, and more. Using structured data can help your website stand out in search results. For example, you can display reviews and prices as shown in the image below.