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A whopping % of marketers collaborate with influencers . % of them still want to do it next year. Why is this type of promotion so popular? Influencers have a large following on social media, so this gives you access to a wide group of new audiences. People trust influencers. Over % of consumers are more likely to buy products promoted by influencers. Influencer posts attract on average times more engagement than brand created content source Mediakix You don t even have to go straight to the most popular influencer, who may be more difficult to reach and require high payment for cooperation. % of marketers want to work with micro influencers , who also deliver very good collaboration results as larger influencers.

Lean toward conversational marketing Clients do not tend to wait more than minutes photo editing servies for your response. That's why it's so important to provide them with fast but helpful support / . Today's buyer wants to be able to connect with a brand and establish a more lasting communication with it. So how do you make all this possible? % of marketers use chatbots , a number that will continue to grow. Especially when up to . % of consumers have neutral or positive experiences with the technology. Chatbots can answer questions, provide information, and make recommendations. They can also handle complaints and help customers resolve problems.



Most importantly, they provide quick responses and are available Concern about social issues Yellow and green graphics with the words LGBTQ Rights, Racial Discrimination, Climate Change, Gender Inequality. Buyers are paying more and more attention to what values ​​a brand represents. What's more, up to % of people are willing to pay more if it means using brands that care about the values ​​that matter to them . What values ​​are taken into account? For Gen Z % and Millennials % , this includes issues such as LGBTQ rights, racial discrimination, climate change concerns, and more.