January 2017: Marketing Action Calendar for Restaurants

shimu1215

New year, new goals. Although for many restaurants the work cycle begins in September and with it, the implementation of the business plan, for others the year follows the lunar calendar and begins in January. It is a good time to take stock, reflect on the achievements made, reinforce the methods that led you to obtain them , and change the procedures that do not work.

As for daily work, after the tough period of December – we hope you had a fabulous month in terms of turnover – there are a few quieter weeks , during which the cash flow usually decreases, so it can be the ideal time to implement offers, create promotional ideas for your business and thus ensure that profits do not drop too much. In this digital newspaper we want to give you some ideas for marketing actions to achieve your goals.

The Kings are coming
We couldn't leave them out, it is one of the most WhatsApp Number Database deeply rooted traditional festivals in the country. This year, the holiday also falls on a Friday, so Thursday will be a good day before and the weekend in general an opportunity to encourage your clients to visit you.

If you open on a bank holiday, let everyone know on all the channels you use, starting by telling your regular customers during these days. Let them know on your social media, newsletter and even add a nice sign to the menu you have on the front of the establishment. You can make a special Three Kings' Day menu to ensure a minimum consumption and add a small tapas menu to your offer at the bar, as you know that on that day many people have an aperitif before meeting up with their families.

You can extend that menu to the weekend , and practice all these communication actions on Thursday eve as well. You can even do a 2 for 1 promotion on drinks or cocktails, if you offer it, to attract those people who will go out for a while at night because they don't work the next day.



And why not, if your budget allows it and your restaurant is family-friendly, give the children a little something that doesn't cost a lot of money, like a chalkboard or a puzzle to play with while the parents chat and exchange gifts. They will be delighted with you.

The goal is to make the most of the date throughout the weekend and round off the Christmas holiday period with a flourish.

Foreign celebrations that you can use in your restaurant
As we said above, January is a good time to think about doing different activities that attract new customers to your business . One way to do this is to create different events that attract attention due to their unique concept.

To this end, you can use the holidays celebrated in other countries and adapt them to your restaurant or bar. On the 23rd, for example, National Handwriting Day is celebrated in the United States. You can use this date to come up with an activity.

Depending on the type of hospitality business you have, whether it is a more or less formal restaurant, a café-pastries shop or a wine bar, you can create something related to the celebration.

As an idea, we suggest holding a guided micro-story workshop in which participants write a short story and include a drink and a tapa in the price of participation; announce the event in advance and that day, whoever wants to bring a handwritten message, leave it in an established place such as a box for another person to take as a kind of exchange of inspiring messages.